Mary Help Penha
A media strategy to turn searches into hiring opportunities
Google Ads management, campaign optimization and conversion tracking for a residential cleaning services franchise.
- Sector
- Residential cleaning services
- Service
- Google Ads
About the project
Finding cleaning professionals with convenience and confidence is important to many consumers. For Mary Help Penha, a franchise specializing in connecting clients with housekeepers and monthly domestic services, being present when people search for a solution is a valuable business opportunity. Digital Times managed the unit's Google Ads campaigns with a focus on connecting it to potential clients in its service area.
Challenge
The franchise needed to turn demand for residential cleaning services into new hiring opportunities.
Strategy
We structured the brand's Google Ads presence, continuously optimized campaigns and tracked conversions to guide media decisions.
Deliverables
- Google Ads management
- Campaign optimization
- Conversion tracking
The project's value
The case shows that paid media management goes beyond generating visits: it brings a company closer to people actively looking for its services. The work combines data, local knowledge and continuous optimization to qualify commercial opportunities.