Instituto Vencer o Câncer
A digital strategy to expand the reach of a prevention message
Awareness campaign planning, audience definition, regional targeting and promotion strategy for an HPV vaccination campaign.
- Sector
- Health and awareness
- Service
- Informational campaign strategy and paid media
About the project
Instituto Vencer o Câncer works to expand access to information about cancer prevention, diagnosis and treatment. In this project, Digital Times helped plan the promotion of an HPV vaccination awareness campaign by organizing audiences, regions and media strategies.
Challenge
The campaign needed to reach specific audiences across different regions and expand the circulation of an HPV vaccination prevention message.
Strategy
We contributed to media planning, audience definition and regional targeting to promote the campaign, without presenting the work as the complete creation of the institutional campaign.
Deliverables
- Awareness campaign planning
- Audience definition
- Regional targeting
- Promotion strategy
The project's value
The case shows how digital marketing can support the circulation of public-interest information when strategy, targeting and distribution work together. Digital Times focused on media planning and promotion to support the message's reach.