Gracie Barra Anália Franco
From building from scratch to an organic community
Social media visual identity, strategic planning, Reels production and launch promotion for a new jiu-jitsu academy, building a consistent digital presence from the start.
- Sector
- Sports education and martial arts
- Service
- Social media, digital visual identity and Reels
About the project
Gracie Barra Anália Franco needed to begin its digital presence with consistent communication for a new academy and its jiu-jitsu offering. Digital Times helped build this presence from the start, structuring Instagram from scratch, developing the social media identity and planning content for the unit's launch.
Challenge
The new academy needed to build its communication from scratch and create a consistent digital presence to attract and bring together its community.
Strategy
We developed the social media identity, organized the editorial plan, produced Reels and supported the academy's launch promotion.
Deliverables
- Social media visual identity
- Strategic planning
- Reels production
- Launch promotion
The project's value
The project shows how a local brand can build digital presence from the beginning when identity, editorial planning and audiovisual content work together. The communication was designed to create recognition, introduce the academy and bring the unit closer to its community.